I was told to explain marketing to a group of newbies.
You are at a party and you see a very pretty girl. You approach her and tell her: “I am very datable”. That is Direct Marketing.
You are at a party with a group of friends and you see a very pretty girl. One of your friends approaches her and tells her: “That guy over there is very dateable”. That is Advertising.
You are at a party and you see a very pretty girl. You ask for her phone number. The following day you call her and tell her: “I am very dateable”. That is Telemarketing.
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You are at a party and you see a very pretty girl. You get up, fix your tie, pour her a drink, open the door for her, pick up her bag when it falls and you tell her: “I am very dateable”. That is Public Relations.
You are at a party and you see a very pretty girl. She approaches you and tells you: “I heard you are very dateable”. That is Branding.
Now you understand what marketing is.